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Published on 04.03.2026
TLDR: Rivian is transitioning from a niche electric truck maker to a mass-market contender with their more affordable R2 platform, but the real story is their aggressive push into AI and autonomous driving. Backed by Amazon and Volkswagen, Rivian's December 2025 AI and Autonomy Day revealed a company betting its future on Physical AI, joining a rapidly maturing autonomous vehicle landscape alongside Waymo, Wayve, and Tesla.