The Rise of the AI Agency: Shifting from Services to Products
Published on 15.12.2025
Everyone's an AI Agency Now
TLDR: A recent survey reveals that while many companies use AI for tasks like marketing copy, very few are building with AI agents. This insight sparks a strategic pivot for one agency: shifting from selling AI automation services (a vitamin) to building commercial agentic AI products that generate recurring revenue (a painkiller).
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