TechTiff: AI Agents Are Running Marketing, Not Just Helping
Published on 28.04.2026
Adobe Summit Shipped Agents That Actually Run Campaigns
TLDR: Adobe rolled out CX Enterprise Coworker and Brand Intelligence at Summit, and the demo went from a Sharpie sketch to a 20-variant Meta campaign without a human in the assembly loop. The agents pull audiences, generate creative, write copy, run a brand check, and hand the plan back for approval.
AI Marketing Agents on TechTiff
The Storefront Moved Into ChatGPT, And Your Homepage Is The New SEO Problem
TLDR: Adobe demoed a buyer asking ChatGPT for golf clubs, getting DICK's recommended with the right products and pricing, booking a fitting, and never opening the website. Adobe's LLM Optimizer is essentially analytics for that surface, and the work is being called Agentic Search Optimization.
AI Marketing Agents on TechTiff
Stop Writing Prompts, Write A Job Description
TLDR: Tiff's framing is that briefing an AI agent looks more like writing a job listing than typing a one-off prompt. Role, scope, context, handoff, and standard. It is also the difference between human-in-the-loop and human-on-the-loop, and which one you pick depends on how stable the workflow is.