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Published on 06.11.2025
TLDR: Take-Two Interactive's CEO publicly claims AI has "no creativity" while simultaneously filing patents for advanced AI systems that auto-generate game content and power their $12.7 billion revenue strategy. This dual narrative protects talent relationships while building the most sophisticated AI pipeline in entertainment to solve the "AAA paradox" of creating exponentially larger games without unsustainable costs.
Link: Rockstar's $10 Billion AI Secret
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