Marriott's Billion-Dollar AI Gambit: Downplaying Innovation While Rewiring the Entire Company

Marriott Told Wall Street AI Is No Big Deal Then Quietly Rewired the Entire Company

TLDR: Marriott publicly downplayed its AI ambitions during earnings calls while spending an estimated $1.2 billion on AI and infrastructure in 2024 alone. Their AI concierge flopped on a simple dinner recommendation, but their pricing algorithms are printing money. The gap between corporate messaging and operational reality tells you everything about where enterprise AI actually stands.

Link: Marriott told Wall Street AI is no big deal then quietly rewired the entire company