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    3. The $100M Pivot: Maersk's Shift from Global Blockchain to Local AI

    The $100M Pivot: Maersk's Shift from Global Blockchain to Local AI

    Published on 06.02.2026

    #substack
    #ai
    #blockchain
    AI & AGENTS

    Maersk's AI Pivot: A Lesson in Pragmatism

    TLDR: Maersk shut down its ambitious 'TradeLens' blockchain project in 2023 after failing to gain competitor trust. They successfully pivoted by pointing AI 'inward' at their own ships, achieving massive fuel savings through edge computing.

    Maersk burned $100M on a platform nobody wanted, then found the AI that prints money


    Disclaimer: This summary was generated by an AI assistant based on the AI Adopters newsletter.

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    Maersk burned $100M on a platform nobody wanted, then found the AI that prints money

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    © 2026 Grzegorz Motyl. Raising the bar of professional software development.

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