Hallmark's AI Strategy: Preservationist Innovation and the Invisible Algorithm

Hallmark Spent 115 Years Selling Effort, Then AI Showed Up

TLDR: Hallmark adopted a unique AI strategy they call “Preservationist Innovation.” Instead of using AI to generate messages, they focused it on optimizing their supply chain, inventory, and workflows, keeping the AI invisible to the customer and preserving the human-to-human sentiment that is core to their product.

Hallmark Spent 115 Years Selling Effort, Then AI Showed Up